Mader says the benefits of coconut oil are numerous, and it’s perfectly suited for all hair types. “Coconut oil provides hydration and helps repair broken or damaged hair,” she says. “It’s also amazing to use on your scalp for extra moisture, especially during the colder months.”
Celebrity hairstylist and co-founder of Fruits Hair Lab and Good Dye Young Brian O’Connor agrees, saying “The main benefit of coconut oil is moisture! It really helps the hair stay hydrated so it doesn’t become dry and brittle.” That’s why he formulated it into his Good Dye Young Products, like the brand’s Lightening Kit ($16). “Bleaching the hair is a naturally drying process, so adding coconut oil into our Lightening Kit helps to replenish some moisture that’s being drawn out by the bleach.”
