Entirely vegan and entirely cruelty-free ANSWR‘s signature at-home keratin treatment kit usually retails at £39.90 (just £27.93 when our exclusive discount code ‘MARIECLAIRE10’ is used alongside the current site-wide discount). With glossy, smooth results (lasting up to three months) after one easy at-home application. Whilst most in-salon treatments use animal-derived keratins ANSWR‘s exclusive VeratinTechTM technology is a 100% vegan keratin which when combined with gentle acids helps control frizz and seal cuticles whilst also balancing the pH of your hair to restore softness and shine.
Founder Georgiana Grudinschi perfected the formula for OWOW (now ANSWR) aged just 27 out of her own exasperation at the price tag and toxic chemicals used during in-salon treatments. Many keratin brands contain formaldehyde. ANSWR provided an accessible, safe and more time-efficient process with a formaldehyde-free, sulfate-free, paraben-free, and silicone-free product.